Earlier this year I was approached by the Norwich Cathedral marketing department to illustrate a new map to help them promote the historic ‘Cathedral Quarter’ and an upcoming series of free, themed walking tours to take place in the area.
It was a great chance to have a play about with different styles of map illustration. So far the majority of my maps have involved pen, ink and watercolour, then once painted, are scanned and finished digitally. However the deadline was tight for this project so we decided to go for a simple, digital, icon based approach.
A couple of years ago, I designed an illustrated map depicting ‘Nelson’s Norfolk’. Although each part was painted individually in watercolour, then scanned and put together in Photoshop, I adopted a similar approach this time (albeit digitally) by illustrating the elements separately and dropping them onto the base image.
First of all, I worked alongside the Cathedral Quarter team to decide which of the many important buildings to depict as illustrated icons to appear across the map.
Once these were decided, I took some time to walk around the area and take reference photos of the key buildings. I then set about producing a basic roadmap framework and drawing rough illustrations of the icons, alongside a sample icon style to be approved before finalising the remainder of the map icons.
The map had to be fun and visually appealing, as well as informative, so we agreed to add in some walkers on some of the footpaths, some cycles in the new Tombland cycle lanes, busses where the major bus stops are and cars on the busiest roads.
After a few amends and the addition of road names, labels and a title, it was sent off to print and added to the website: Cathedral Walks Website
A week or so later, the organisers of the walks and I gathered at Fye Bridge for a press release and to have our photo taken with a giant copy of the map to go in the local press.
The tours proved hugely popular and all booked up within days. Here’s hoping they do some more!