Daily Sketching Goal

They say you should draw something everyday if you want to improve. Lately I’ve been a bit slack on the drawing front. It’s so easy to fall behind when life gets in the way. Juggling projects, client briefs, admin, emails and trying to have a life as well, sometimes leaves little time for self development work and without a goal it’s easy to let it slip.

With that in mind, i’ve decided it’s time to set myself a little daily drawing challenge – to draw something everyday and post it up on my Instagram (#FGDailyDrawings) and my blog once a week. It should be a good way to get into a sketching routine!

I had a little warm up drawing session yesterday, both in town and with the birds. To keep it neat though I’ll start properly today – 1st August

Advertisements

Things to Consider when Creating Illustrated Visitor Maps 

Visitor maps play an important role in any visitor attraction. They provide an instant overview of the site on arrival, help visitors to easily navigate the area, promote walks, highlight services (e.g. toilets, shop, café), encourage people to visit key areas, and make a lasting visual impression of the site.

They’re usually found on welcome boards near the entrance, on information boards around the area and in visitor leaflets and guidebooks, allowing people to navigate on the move.

Although their main purpose is to help visitors to find their way around the site, they also need to be visually interesting and to enhance the visitor experience. They need to convey all the relevant information, in a clear, engaging manner to get both kids and adults excited about what the site has to offer.

With that in mind, I’ve come up with a list of things to consider when creating (or commissioning) a new visitor map. I have used my recent illustrated map of Conkers Discovery Centre as an example.

Understand the brief 

This one is pretty important. There are lots of things to consider when being briefed (or briefing) an illustrated map.

Area – Make sure you know the area that needs to be covered by the map.

Format / Purpose – What will the map be used for? Is it just for large format visitor/welcome boards, or also in leaflets? Will it be used on a website for online promotion too?

Size – How big will the artwork need to be. Will it need to be provided at different sizes to cover Web use, leaflets and larger signage?

Deadline / Schedule – When does the map need to be finished? You need to consider time to do the illustration, send and collect client feedback at various stages, and to output for print (or send to a designer). If you’re commissioning, you need to take into account any lead time that the printers have. You may also need to consider that the illustrator/designer may be busy and not able to start the work immediately.

Illustration Style – Make sure you agree to an illustration style before the map gets underway. Pick some examples out of similar styles, so both parties know what is expected.

Key Sites and Points of Interest – Make sure you know which areas need highlighting.

Colours – Will the map have to fit into any current branding? Is there a particular colour palette or fonts that should be used?

Any other specific requirements – Does the map need a key / numbers? Does it need to specifically appeal to children? Does it need to sit in a particular design/shape?

If you are replacing an existing map – Ensure you know what wasn’t working with the old one, and make sure that this issue is addressed within the new map.

Visit the site 

Take lots of reference photos, make notes, draw sketches, talk to the staff and visitors – anything to help you build up a clear picture of the area from the ground up. You gain a lot of understanding from walking around the site that you can’t get from aerial imagery or other maps.

Visual reference

Depending on the time of year of your visit, you may not be able to get enough info from your trip (I visited Conkers in the winter, when the trees were bare, some of the key areas hadn’t been built, and others weren’t open.) You will need to get your hands on as much supporting imagery as possible to work from. Other maps are also very useful. Any other maps of the area, including past visitor maps can help you understand the site and area a bit more. Look for online maps, Ordnance Survey maps, and any other supporting material to help you build up a good picture of the site.

Conkers map visit

Plan the map – what goes where?

I start by mapping out the different areas and pathways, to get a ‘base map’. For Conkers I used two sizes of paths, highlighting the main and the smaller walkways. You can jot down the locations of the key sites to make sure they’re in the correct places. Once this base map is done, I usually send it to the client to make sure they’re happy with the underlying map.

Conkers map visit

Populate your map

Once the ‘base’ map is approved, I start adding in the ‘points of interest’. I will rough these out and drop them into their places, occasionally tweaking the base map a little so they fit and the pathways are not obscured. Once the roughs are approved, I’ll do an inked version and finally add colour, giving the client a chance to see and approve the illustrations after each step. I will also add in some trees to indicate wooded areas.

Conkers map visit

Adding in a key / labels

Sometimes adding in lots of labels can make a map look very messy. I’ve taken to adding in a numbered key to a lot of my maps that have multiple areas and points of interest. This keeps the map clutter free, so labels don’t cover the map and fight for attention. The placement of the key will depend on the shape of the map, and usually tucks into an empty spot in the page. I tend to add in icons for services such as toilets, shops and cafés to keep them visually separate from the key areas. When working on the Conkers map, I combined the use of a key with labels for the few major areas around the site. This gave the labelling a sense of hierarchy.

Conkers map visit

Once the Conkers map was approved, I handed it over to their graphic designer who had been commissioned to design their leaflets and signage for 2016. He dropped the map into his designs and replaced my fonts with the ones he was using for the design work.

Conkers map visit

You can see the finished visitor map in the final design of the 2016 leaflet. By making sure you understand the brief, the requirements and the area, you can ensure you have an attractive, informative, readable map.

You can download the new visitor leaflet as a PDF from their website, and the new signage can be seen around site.

This post was originally published as a guest blog post on the PSLplan blog

Autumn Clutter City

The past couple of weeks, I’ve been getting ready for the Autumn Clutter City at Norwich Arts Centre. 
It should be a good day, with live music, and lots of stalls selling arts, crafts and lots of handmade goodies. There’s always some pretty fab cakes there too. Yum. 

I’ve been expanding my stall a bit too, there will be lots of affordably priced illustrated earrings, notebooks, bunting and more.
Pop down and say hello! 

‘Yesterday’s World’ Map – Behind the scenes.

Earlier this year, I was approached by the lovely chaps at Creative Sign Co. to produce a visitor map of ‘Yesterday’s World’ – an attraction/museum based in the sunny seaside town of Gt Yarmouth. It’s a fab collection, showcasing old packaging, tradesman’s tools and lots of other weird and wonderful objects. They have a great display of old cameras and even an apothecary too.

Now the project is all finished, I thought it would be nice to share some of the process here.

After a couple of site visits, conversations and hundreds of reference photos, I got to work sketching out a plan of the building, the rooms and areas both upstairs and down, onto squared paper.

Once both floors were planned out, with everything lining up, I transferred the drawing onto isometric paper, where I started working upwards, plotting in the walls and walkways and making sure the map was clear and easy to read. 

I altered the plan on both floors to accommodate the 3D nature of the map, ensuring all areas could still be seen. Once the detail was all roughed in, I scanned it and dropped the drawing into a rough indesign layout and sent it off for approval.

After a couple of inevitable tweaks, I was able to start inking up the final drawing. Using the lightbox I traced over the rough in ink, with crisp lines, adding in more detail as I went. Once inked the drawing was ready to be scanned again, imported into photoshop and coloured up digitally.

For the colouring, I used solid colour layers with vector masks for each of the large areas – the floor, walls etc. This makes the colours far easier to alter once it’s all coloured up. When the base colours are all down, I started painting in the detail, shading etc and when finally happy with it, I dropped it into the indesign layout again, and sent it off to the client for approval.

Once approved, I made the file ‘print ready’ and sent it off to the client.

It’s brilliant seeing the illustrations you’ve worked on in their final environment, in this case, printed as 2x massive panels, to be placed both inside and outside of the attraction, as well as on a printed map and as a downloadable file from their website. This was one of my favourite jobs so far and I had a lot of fun and learned a lot whilst doing it.

The final project can be seen over in my Behance portfolio HERE

Illustration Friday – Robot

Just a little Illustration Friday post – I’ve not taken part in a while. This week’s theme – Robot

I actually did this a while back for a friend in Norwich. It was a t shirt design for one of his colleagues. It features a few Norwich landmarks – the Norman castle, and cathedral, and also the iconic market awnings.

TTS Warrior ©Fiona Gowen

Shirt proposal

My First Few Craft Fairs

At the beginning of the year, I set out to get involved in a few craft fairs.

It’s been something I’ve been wanting to do for several years, but although I’ve had bits up on Etsy for a while now, I’ve not got around to taking the plunge into the world of craft markets. It seemed like a bit of a daunting prospect, to begin with. 



A few months on, and I’ve now had my stand at around four local events, with varying degrees of success. Some have gone better than others, I think that will always happen though, depending on the day, the location, and the weather. My stand has grown each time, and I’m happier with it each at every new event.

Each event has been a bit of a learning curve for me. Seeing how people react to my products, seeing what people are buying, and what they’re not. It’s really very interesting. 
I’m constantly coming up with ideas for new things to sell, and am gearing it all up to centre around my Illustration, maybe with the odd crafty bit creeping in, but mainly Illustration. I’m looking forward to expanding it, with some larger pieces. 
It’s an exciting project, and I’ve met some lovely fellow stallholders, and some fab customers. There’s still a lot to learn though, but I’m looking forward to the challenge.

Clutter city!

I’m dead excited about being included in the spring Clutter City Market this year at Norwich Arts centre. There’s going to be lots of local artists and craftspeople selling their handmade goodies! 
If you’re about in Norwich on Sat 20th, then pop in and say Hello!